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Global electronic label shipments will reach 100 million units in 2019, a year-on-year increase of 18%

Publisher: Administrator    Date:2019-12-21

According to Qunzhi Consulting's forecast data, global ESL (electronic label) shipments will reach 100 million units in 2018, an increase of 18% year-on-year. Qunzhi Consulting believes that with the advent of new global retail trends and the intelligent trend of factories, warehousing and enterprise management, the growth of ESL display panel shipments is an inevitable trend.

ESL has significant advantages for new retail

ESL is an electronic label, which is generally composed of a display module, a control panel and a battery, instead of the traditional paper label. It is generally used in unmanned supermarkets, stores, drug stores and other retail industries, and can also be used in smart factories and warehouses. Compared with traditional paper labels, it has the advantages of high efficiency, low error rate, low labor cost and high intelligence, which is more suitable for the development of new retail industry.

Different types of ESL display technologies

ESL needs to seek new profit model

As mentioned above, ESL and paper labels compete in the same format, and the two are a substitute relationship. Compared to paper labels, ESL is bound to avoid cost competition, and the pressure can be imagined. Therefore, ESL machine manufacturers are facing severe cost pressures. Qunzhi Consulting believes that the breakthrough direction is a new business model. In addition to the traditional way of selling complete machines, ESL machine manufacturers can look for new business models, such as renting and charging service fees to put the whole machine in supermarkets, shopping malls and other places.
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